Opening up

Whenever you are attempting to develop a new service, it’s crucial to get input from your potential users. You may believe you’ve come up with a cracking idea, but the only way you’ll find out if you’re right is by testing it, with people who are coming with a fresh pair of eyes. There is no shortage of splendid-sounding concepts which, in the end, have turned out not to be the killer app for this, or the trip advisor for that: in fact it’s an inevitable part of trying out new stuff that most of it won’t actually work.